
← The PPC Den: Amazon PPC Advertising Mastery14 sep · 29 min
The 10 Levels of AI for Amazon [Claws Out Ep. 2]
<p>There is no shortage of AI hype for Amazon sellers. "AI bidding." "AI agents." Videos about tools that shipped this morning.</p><p>This is the opposite of that. Michael walks the full 10-level progression from clicking around in Seller Central to running autonomous, self-improving agents on your account and is honest about what each level actually costs you in time. Claws out.</p><p>We'll see you in The PPC Den!</p><p><strong>🦡 Highlights</strong></p><p>0:00 What's on Claws Out today<br>1:51 The problem with "AI bidding" content<br>2:11 AI is amazing and still a boatload of work<br>3:43 Bloom's Taxonomy: the framework to climb<br>5:06 ACT 1 Level 1: just the Amazon interface<br>6:04 What the interface is good and bad at<br>7:52 Don't automate anything until you have a mental model<br>8:45 Level 2: spreadsheets still a prerequisite?<br>9:38 Bulk files are the one file worth mastering<br>11:08 N-gram analysis on bulk files<br>11:50 ACT 2 Level 3: asking a raw LLM (the worst option)<br>12:16 The canoe problem: AI knows a lot, but it isn't wise<br>13:59 "My ACoS is high, what do I do?" where the nuance dies<br>14:58 Level 4: project-based LLMs and your knowledge base<br>16:14 Level 5: drop a spreadsheet into an LLM<br>17:56 Level 6: two data sources at once the magic starts<br>18:21 Maryna's stock-level dashboard<br>20:25 Level 7: coding agents (and why the line is blurring)<br>22:54 What a skill actually is<br>23:49 Level 8: read-only APIs and MCPs<br>24:52 Buy Box Checker MCP tools in action<br>26:59 No spreadsheets, no interface have AI build your own<br>28:19 Level 9: agentic workflows and the ad waste firewall<br>29:34 The catch: AI is not deterministic<br>30:32 Level 10: memory and the self-improvement cycle<br>31:38 Ad Badger now has its own MCP<br>32:20 Open-source skills and the Badger audit process<br>33:30 Your homework + see you in the Badger Den</p><p><strong>🦡 Your Homework</strong></p><p>1. Find your level on the ladder honestly. If you can't explain your budgeting protocol, keyword structure, and auto campaign strategy without opening a tool, you're at Level 1 stay there this week.<br>2. Get good at one bulk file. The legacy sponsored ads reports are being retired; bulk files are here to stay.<br>3. Connect the Ad Badger MCP wherever you already use AI and run a wasted spend audit.<br>4. Get on the Ad Badger email list weekly skill drops and walkthroughs are coming.</p