How to Hand Off Your Amazon PPC Without Blowing Up Your Brand

<p>Gonza Martinez is back on the PPC Den, and a lot has changed since his last visit seven months ago.</p><p>He used to be the guy in the ad console every single day. He even built his own bid calculator by binge-watching Ad Badger videos and reverse-engineering the math. (Yes, we're still a little emotional about this.)</p><p>Today? He doesn't touch it. The only reason he logs in is to pay invoices.</p><p>Gonza walks Mike through the whole ladder: hiring two guys with zero PPC experience, training them for a year, handing over campaigns one crumb at a time, then a year of watching without touching, until he admitted he was the slow part.</p><p>Plus: why he stopped launching for a full year, why 12 launches flopped and he's fine with it, why his best products were never going to work on Amazon (hint: the price tag), and how he learns a new channel by offering the best person alive money for an hour.</p><p>Also: why "hire an agency and go to the beach" is a lie, the question every brand should ask their agency, and what Yeti teaches us about knowing when to stop.</p><p>We'll see you in The PPC Den!</p><p><br /></p><p><strong>🦡 Highlights</strong></p><p><br /></p><p>00:53 — The bid calculator he built from old episodes<br />06:41 — "Why weren't results 10% better?"<br />09:05 — Elon, Twitter, and going past the mark<br />12:05 — The delegation formula says don't give up PPC<br />16:05 — Training Diego and Franco from total zero<br />17:21 — The slow handoff ladder (junk SKUs first)<br />18:47 — A full year of looking but not touching<br />19:46 — The day he stopped logging in<br />20:18 — Why agency-jumpers never learn anything<br />23:44 — The one question to ask your agency<br />26:01 — Big brands launch a lot and kill a lot<br />27:17 — The 80/20 flop rate is an Amazon thing<br />30:17 — The real reason the products failed: price<br />34:16 — "You're not Yeti in the car"<br />35:29 — Plan your launches around your MOQ<br />36:40 — Building your email list backwards from 1,500 units<br />38:39 — Learning Meta, Google, and email from scratch<br />39:13 — Pick a "true North"<br />40:30 — Offer the best person alive $2,500 for one hour<br />43:48 — "The more you read about parenting, the more you realize business was easy"</p><p><br /></p><p><strong>🦡 Resources &amp; Links</strong></p><p><br /></p><ul><li>🦡 <a href="https://www.adbadger.com/pricing/" rel="ugc noopener noreferrer" target="_blank">GET AD BADGER</a></li><li>Find <a href="https://www.linkedin.