Square Global Head of Product on: How to Build AI Agents People Actually Use, Why $49B Company Got Rid of General Managers | Willem Avé

Two years ago, Square tore up its general-manager model and rebuilt the entire company around functional excellence. In this episode of The Product Podcast, Carlos (CEO at Product School) sits down with Willem Avé, Global Head of Product at Square (part of Block), to unpack why they made that bet, what it costs, and how AI is now reshaping the org itself. Willem started at Block as a CTO whose company was acquired, grew up through engineering, and has seen every era of the company from the l...