69 Building a Brand People Want To Come Back To with Rachel Leslie from Laer Studio

What actually makes a brand memorable? And how do you tell your story without sounding like everyone else? In this episode of The Rave Social Podcast, Jaiden sits down with Rachel Leslie, founder and editor-in-chief of Layer Studio, to talk all things brand storytelling, copywriting, creativity, and growing a business. Rachel shares what she learned from working with brands like Nike, Away, Zola, and Goop Kitchen, and why the strongest brands are the ones that truly know who they are and what...