Transforming the Toy Aisle: Target Finds Prime Real Estate for 30" Optimus

Target can find Prime shelf space for a 30” Optimus, but Playmates had to crowdfund Dragonzord because it was “too big” for retail? Plus, the George Lucas Museum is officially open, and Star Wars fans are already calling for a boycott because the gift shop doesn’t have any Black Series exclusives. And we’re running hot and cold on Mondo—much like their 200X Fire and Ice Armor He-Man and Skeletor figures. It’s The Reluctant Adult Podcast.

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