EP27: THE GEN Z WHISPERER ! - GARY RUDMAN, founder of GTR CONSULTING

<p>Today we&#39;ll hear from Gary Rudman. Gary is president of GTR Consulting, the market research firm that the Fortune 1000 rely on to understand kids, teens, young adults, and their parents. GTR Consulting conducts custom, qualitative market research used to build brands, develop products, and support advertising campaigns. Gary is informally known as the Gen Z Whisperer! </p><p>For over 25 years, Gary has helped his clients better understand the kid, teen, and young adult market, which is his speciality. I wanted to speak to Gary for 2 reasons. Firstly, with the ongoing shift in ways of working, I wanted to hear where Gen Z and Gen Alpha fit in, and if remote work is something that genuinely appeals to them. Secondly, earlier this year, Gary and his wife embarked on an epic trip of over 5,000 miles across several states in the US, taking in breathtaking scenery, hiking and working, of course, exclusively remotely... all from a trusty campervan!Chatting with the Gen Z whisperer didn&#39;t disappoint!</p><p>#FutureOfWork #RemoteWork #GenZ #GenAlpha #HybridWork #WorkplaceCulture #Leadership #FutureOfLeadership #EmployeeEngagement #WorkLifeBalance #CareerTrends #AIandWork #DigitalWorkplace #WorkplaceCommunication #RemoteLeadership #ChangingWorkplace #FutureCareers #GenZAtWork #ModernWorkplace #WorkFromAnywhere</p><p>(00:00) Introducing Gary(02:15) Kid, teen, young adult research explained(04:27) Shifting to online work post-pandemic(06:36) Campervan trip around the US(08:27) Talkwardness?!(09:13) Questioning authority(12:09) Comfort on camera14:19 Gen-Z - working effectively, but on their own terms(16:03) From job hopping to to job hugging to job hoarding(18:37) Gen-Z ARE hard workers!(21:40) Entry-level jobs are disappearing - creativity is vital(24:05) Adopt, Adapt &amp; Advance(25:48) COVID&#39;s impact (28:06) Mentoring remotely(30:16) Camera on or camera off?!(38:20) Spontaneous communication is worth fighting for(41:37) Follow Gary!</p><p>GTR Consulting website: https://gtrconsulting.com/#gtr-consulting</p><p>Gary also founded The FLY Story Slam, a storytelling community in California: https://theflystoryslam.com/</p><p>Gary recommends the following newsletters and blogs to keep up with Gen Z news:</p><p>https://www.ypulse.com/</p><p>https://www.collagegroup.com/insights-newsletter-subscribe</p><p><br></p><p>Mosaic Gold has published an online course, downloadable resources, and a free app to assist you on your remote-work journey. Check out our reso