Surcheros: The Tex-Mex Franchise Winning in Towns Everyone Else Skips

<p>The Restaurant Technology Guys podcast features Luke Christian and <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jake-p-53688a43/" target="_blank">Jake Philpotts</a>,, the founder and vice president of development at Surcheros, a fast-casual Tex-Mex restaurant chain. They discuss the unique founding story, the passion for people, site selection, off-prem sales, and the franchisee experience.</p><p></p><p>Takeaways</p><ul><li>Passion for people drives the success of Surcheros.</li><li>Site selection and off-prem sales are critical for the growth of the brand.</li><li>Franchisees are attracted to the authenticity and transparency of the Surcheros team.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Founding Story and Unique Concept</li><li>03:16 Passion for People and Purpose</li><li>06:32 Site Selection and Off-Prem Sales</li><li>09:27 Franchisee Experience and Engagement</li><li>25:19 Product Differentiation and Innovation</li><li>29:57 Franchisee Selection and Cultural Fit</li><li>33:07 Brand Expansion and Product Recommendations</li></ul>