What Events Companies Get Wrong About Net Revenue Retention — with Indiya Okam, RX USA

A customer spends $100,000 this year and $100,000 next year. Most event businesses call that retention. Indiya Okam calls it a question worth asking. Heather Holst-Knudsen speaks with Indiya Okam, Group Vice President of Sales at RX USA, about bringing healthcare-grade operating rigor into a relationship-driven events business. Indiya's background in mathematics and engineering shaped how she reads revenue, and she uses it to show why flat year-over-year spend often conceals contraction in th...