Brands Can't Control the Aftermarket. That's the Whole Business.

<p>Jimmy Funkhouser spent a decade inside Toys R Us before opening FERAL, a Denver outdoor shop that spent its first two and a half years selling new gear like everybody else, until he and a colleague realized brands control price right up until a product enters the aftermarket. <br /><br />In this conversation with Garr Punnett and Sabira Lakhani chat with Jimmy as he walks them through the operating reality of buying used inventory one unit at a time: what it costs in seconds, why a physical storefront beats a shipping label for sourcing, and why he thinks independent shops currently hold an advantage over chain retailers. It's a rare look at re-commerce as a business rather than as a sustainability line item.</p>