117. How Mothers Buy: I’m Hiring a Doula Again. And Everything I Thought Mattered… Doesn’t {Part 1}

I’m sitting there as the mother making the buying decision. And I’m noticing everything. What makes me lean in. What makes me pull away. What makes me trust someone. What makes me feel like I’m being sold to. What makes me start picturing this woman at my birth…and what immediately tells me she’s probably not my person. And the biggest realization? Almost NONE of the things I thought would matter to me are actually determining who I want to hire. In this episode, I’m breaking down what interv...