#94: How to Tell Your Customer's Story, Not Yours

It's a ridiculously common misconception that you should be telling people YOUR story. You shouldn't.

Because in your story, the hero is..... You.

Instead you should be inviting customers into a story where THEY are the hero. It's a big paradigm shift. But if you can make that shift, people will actually start paying attention to you instead of tuning out when you start telling them how many employees you have and the square footage of your warehouse.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide: The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:

https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:

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