EP542: Andrew Seguin - Four Days And Thriving: Retention, Referrals, And Firm Growth - Part 2 of 2

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This is the second and final part of Michael Palmer's conversation with Andrew Seguin, founder of Seguin Financial. If you want a candid look at how a bookkeeping firm doubles revenue without a big advertising budget, this episode delivers. Andrew walks through the real levers he pulls: a four-day workweek that keeps his team loyal, a disciplined approach to scope creep, and a referral engine built entirely on great service.

Chapters

[00:00] Introduction and Episode Recap

[01:18] Four-Day Workweek Announcement

[03:30] Andrew's Fridays: A Work in Progress

[05:30] Scope Creep: How to Catch and Address It

[09:30] Time Tracking as a Profitability Tool

[12:00] How the Firm Doubled Revenue

[15:00] Partnerships and Referral Strategy

[18:00] Service as the Real Differentiator

[21:30] Going Virtual Across Ontario