GEDfest Past, Present, & Future - Present

From a 400-person room to a 1,000-person room to twelve chapters in two countries, in nine years, on a formula nobody wrote down.

That is the middle chapter of the GEDfest story, and this is the episode about how it actually happened. GEDfest is Gord Edgar Downie Fest. It was born in Calgary shortly after Gord Downie passed away in 2017, and it is now the largest fundraiser in his memory in the country. The jump from one hometown night to a national organization did not happen because somebody drew up a plan. It happened because people kept walking up and asking how they could help.

Julie Johnson was in the audience on night one while Keith was on the drum stool, which means she saw something he could not see from up there. A woman came up to her in that tiny bar and started talking about a Canadian art gallery and all the images The Tragically Hip put into people's heads, and whether there was room for that next year. That was the first sign. There have been a lot of them since. This episode is Julie, Keith, Jaime McNichol, and Darcy McLeod trying to name the exact moment the snowball stopped needing to be pushed.

WHAT ELSE IS IN HERE

• Keith's confession about 'Courage'. It is not the confession you are expecting from a man who runs a Gord Downie tribute festival, and the night it changed is very specific.

• Julie on the one thing you cannot do if you want to scale something like this. It is the opposite of what most organizations try.

• The 2020 GEDfest. Masks, social distancing, two shows in one day, a capacity cut to the bone, and Dave Harris singing from inside a phone booth. Then the thing the host said afterward that opened the door to every chapter that followed.

• Darcy on the green room at the Blind Beggar, and why beers that arrive without you asking are a bigger deal to a working band than they sound.

• Jaime went to her first GEDfest in 2021 carrying something heavy, and found that a room full of people singing was the thing that helped. She says it plainly here.

• Three different people give three different answers for when the tipping point was. One of them says the Palace. One says it was the moment a stranger in Kelowna described a night they had never attended, exactly.

• The hip tribute band in the Netherlands who reached out, and the language barrier standing between them and a chapter.

• How Neil got Edmonton, and how a guy from Manulife got Kelowna. Neither one involves a job posting.