87 | The Real Way Social Media Drives Retail Velocity for CPG Brands

<p>Social media isn’t just a marketing channel for CPG brands, it’s a retail growth engine. But most brands are playing the wrong game.</p><p>In this episode of the <i>TRUCK YEAH!</i> Podcast, we sit down with Adam Brown, Founder of Sircle Media, to break down what actually works when it comes to social media strategy for CPG brands.</p><p>From influencer partnerships and community management to omnichannel execution and retail velocity, Adam shares why focusing purely on short-term conversions is costing brands long-term growth—and what to do instead.</p><p>We also dive into:</p><ul><li>Why “impressions” matter more than immediate transactions</li><li>The gap most brands have in influencer execution (and how it’s costing them sales)</li><li>How social media drives in-store purchases (even when you can’t directly track it)</li><li>Why brands need to “pick a lane” and fully commit to a strategy</li><li>Real-world examples of brands winning by breaking traditional marketing rules</li></ul><p>If you're a CPG founder, brand leader, or logistics professional looking to better understand how social media impacts demand, retail performance, and long-term growth—this episode is a must-listen.</p><p>Connect with Adam Brown: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/adamjbrown23/" target="_blank">https://www.linkedin.com/in/adamjbrown23/</a></p><p>Learn more about Sircle Media: <a rel="noopener noreferrer nofollow" href="https://www.sircle.me/" target="_blank">https://www.sircle.me/</a></p><p>Connect with Zipline Logistics: <a rel="noopener noreferrer nofollow" href="https://linktr.ee/ziplinelogistics" target="_blank">https://linktr.ee/ziplinelogistics</a></p><h3>Chapters</h3><ul><li>(00:00:00) - Buckle Up!</li><li>(00:00:46) - Zipline Logistics: Social Media Growth Strategies</li><li>(00:01:17) - Ryan's Coffee and CPG</li><li>(00:02:34) - Expo West 2017</li><li>(00:02:58) - How CPG Marketing has evolved in two decades</li><li>(00:05:13) - Top CPG Executives: AI Is Next</li><li>(00:08:47) - Bloomingdale's and Influencers: How To Market Your Product</li><li>(00:15:12) - TikTok and the culture of business</li><li>(00:16:59) - The Future of Grocery: Is It In Stock?</li><li>(00:20:24) - Hyperlocal: Where Do We Get the Most Bites at the</li><li>(00:23:50) - CPG Founders on Social Media</li><li>(00:24:50) - Brand Creative Directors: Too Binary on Content</li><li>(00:29:20) - 6,7 Marketing</li><li>(00:32:46) - Are You Excited About a Brand's Omnichannel Plan?</li><li>(00:35:04) - How Social Media Impact Will Impact Revenue</li></ul>