S2E1: Category claimed. Standing out, selling smart, and why most consultants are invisible, with Justin Michael

Matt sits down with Justin Michael - author of over a dozen books including Tech-Powered Sales and Seven Figure Formula, and one of the highest-paid consultants in the world of B2B sales and client acquisition. Justin has trained over 250 teams, worked one-to-one with more than 1,000 professionals, and built a seven-figure practice without a big agency, a VC-backed budget, or a Harvard MBA. In this episode: Why claiming "number one" in your category is legitimate - and how to do it honestlyTh...