
← The Untrapped Podcast With Keith Kalfas19 jul · 13 min
Starting a Landscaping Business? Do This First
In this episode, Keith Kalfas explains how to turn a side hustle into a legitimate landscaping business by setting up the right legal, financial, and marketing foundations. He breaks down when to form an LLC, apply for an EIN, open separate business bank accounts, prepare for taxes, and secure general liability and workers' compensation insurance. Keith also shares practical guerrilla marketing strategies for landing more local customers, following up on estimates, collecting customer information, and turning one job into several more within the same neighborhood.
Drawing from his own experience of earning more than $5,000 in profit in a single week after learning a new service, he explains why continuous learning, confidence, positive expectancy, and relentless follow-up are essential for growing a profitable landscaping business. Whether you are still working a day job or already taking on customers, this episode offers a straightforward roadmap for building a business that is organized, protected, and ready to grow.
"Confidence is your belief in your own ability to figure things out." – Keith Kalfas
What You'll Learn in This Episode:
When to register an LLC and apply for an EIN
How to separate your personal and business finances
Why Keith recommends setting aside up to 30% for taxes
How owner's draws work before putting yourself on payroll
When to purchase general liability and workers' compensation insurance
How to find an accountant who understands service businesses
Simple guerrilla marketing strategies for landing local customers
How "five-arounds" can generate jobs from neighboring properties