Kerten’s Marloes Knippenberg on hotel branding, experiences

On this episode of The Upgrade, Marloes Knippenberg, CEO of Kerten Hospitality, said her and her company’s goal always has been to bring a fresh approach to the hotel and hospitality scene, starting a little more than a decade ago when owners began to want something different from a long list of brand standards. In the podcast with Terence Baker, news editor, EMEA, Knippenberg said that owner sea change more or less came in parallel to new demands of guests for more experiences.