The Leads You’re Losing After 5pm: How AI Turns Enquiries into Instructions

<p><strong>How many instructions are hiding inside the enquiries your team never properly follows up?</strong></p><p>In this episode of The Voice of the Agent Podcast, Simon Leadbetter is joined by SalesRook co-founders Max Hardy and Richard ‘Remi’ Remington to explore why response speed, not simply lead volume, is one of estate agency’s biggest commercial opportunities.</p><p>They discuss how SalesRook uses transparent, AI-powered WhatsApp conversations to respond to enquiries 24/7, qualify applicants, identify buyers with properties to sell, uncover mortgage opportunities and hand negotiators genuinely engaged prospects rather than another list of names to chase.</p><p>The conversation covers why so many enquiries arrive outside traditional office hours, what happens to opportunities buried inside agency CRMs, whether customers prefer messages or phone calls, and how AI can support skilled negotiators rather than replace them.</p><p>They also share real-world results from agencies using the technology, including faster responses, more viewing bookings and valuable instructions uncovered from leads that might otherwise have been missed.</p><p>A practical conversation about AI, customer experience and turning everyday property enquiries into measurable revenue.</p><p>https://salesrook.com</p>