Marketing in the K-shaped economy

2026 has been a challenging year for marketers, with constant upheaval forcing tough decisions and pivots. Amid all this: the impact of the K shaped economy. WARC's Catherine Driscoll and Carat's Tony de Vizio join Anna Hamill to discuss marketing in economically challenging times, based on insights from WARC's recent report 'Marketing In The K-Shaped Economy'.