The Warm Up with Kelsey McCormick

← The Warm Up with Kelsey McCormick11 aug · 22 min

What Emails Actually Convert During Your Launch Warm-Up

What Emails Actually Convert During Your Launch Warm-Up11 aug22 min

<p>Forget the AI-generated hard sell emails flooding your inbox. In this episode, we&#39;re breaking down the exact emails that drove high open rates and conversions during a recent launch warm-up campaign (before doors even opened).</p><p><br></p><p>You&#39;ll learn:</p><ul><li>How to split your email list strategically (general, warm, and waitlist)</li><li>The difference between warm-up emails and launch emails (and why timing matters)</li><li>Specific email types that got 30-40+ clicks, including strategy breakdowns, curriculum guides, and bonus reveals</li><li>Why giving away social proof and addressing objections earlier than you think is crucial</li><li>How to use activation events and audits to build trust before asking for the sale</li><li>The art of frontloading value so people are ready to buy when doors open</li></ul><p><br></p><p>Plus, we dive into why trust-building (not convincing) should be your primary goal during the warm-up period, and how having real conversations with your audience will write your emails for you.</p><p><br></p><p>If you&#39;re tired of generic launch formulas and want to create email campaigns that feel as good as the revenue they generate, this episode is for you.</p><p><br></p><p>Join Launch Your Own Way: <a href="https://cominguproses.co/lyow">⁠⁠https://cominguproses.co/lyow⁠⁠</a></p><p><br></p><p>Get The Squig, my weekly newsletter: <a href="https://cominguproses.co/pages/the-squig" target="_new" rel="noopener">https://cominguproses.co/pages/the-squig</a></p><p><br></p><p>Ask your questions for the Q&amp;A Episodes 1800-WARM-UP: <a href="https://www.speakpipe.com/1800WARMUP">⁠⁠https://www.speakpipe.com/1800WARMUP</a></p>