The Business Owner Trap: Why Bigger Isn’t Always Better

<p>Business owners are working harder than ever and taking home less. In this episode, Travis and Ben get into the traps that catch business owners out, from the “valley of death” between $2M and $8M in revenue to the lifestyle creep that keeps you stuck on the treadmill.</p><p>We’ve just come out of a few days of planning at Collective Shift, going through the P&amp;L line by line, and we’re sharing what came out of it: why knowing your numbers matters more than your revenue figure, why revenue is vanity, profit is sanity, and cash is king, and how a business can quietly turn into a high-risk job. We also talk about chasing awards and headcount for ego, the $30K-a-month car lease that’s “good for the videos”, and the question every owner needs to answer: what are you actually building, and what’s it going to let you do?</p>