Episode 219: The Real Reason Marketing Keeps Failing in Accounting Firms

Marketing is the one part of a firm that most owners have already tried and already given up on. They hired an agency, or handed the socials to a junior, or committed to a weekly email that lasted about three weeks. It cost them, the leads never showed, and the conclusion they drew was that marketing doesn't work for firms like theirs. In this episode, Bren Ward pulls apart why that keeps happening inside accounting and bookkeeping firms, from the knee-jerk push that never survives lodgement ...