Ep 98: 11 Email Marketing Mistakes Brands Keep Making

<p>After auditing hundreds of email programs, Jordan Gordon has seen the same mistakes show up again and again.</p><p><br></p><p>In this episode of The World’s Best Email &amp; Retention Podcast, Jordan runs through 11 common problems that make retention programs harder to manage and less effective, from creating endless Klaviyo segments and bloated flows to mixing too many goals into one post-purchase journey.</p><p><br></p><p>He also gets into why non-opener resends can hurt your sending reputation, where your best offer should appear in an email, what brands miss when testing dark mode, and why producing more campaigns can leave you with thinner creative.</p><p><br></p><p>Then he moves beyond the inbox with two CRO mistakes he sees constantly: underdeveloped top product pages and homepages that have accumulated too many competing ideas.</p><p><br></p><p>What you’ll learn:</p><ul><li>Why you probably have too many Klaviyo segments</li><li>How bloated flows create dead weight in your retention program</li><li>Why each automation should have one clear conversion goal</li><li>Who you should ask for reviews and UGC</li><li>Why non-opener double taps can hurt deliverability</li><li>Where your strongest offer should appear</li><li>Why every brand should be checking emails in dark mode</li><li>How too much campaign volume can weaken your creative</li><li>What your highest-traffic PDP needs above the fold</li><li>How to clean up an overloaded homepage</li></ul><p><br></p><p>00:00 – How Email + CRO Drive More Revenue</p><p>01:22 – The Email Mistakes Jordan Sees Every Day</p><p>03:19 – Why Too Many Flows Become Dead Weight</p><p>06:16 – UGC, Reviews &amp; Post-Purchase Mistakes</p><p>10:07 – Give Every Automation One Clear Goal</p><p>13:29 – Offers, Non-Opener Resends &amp; Dark Mode</p><p>16:22 – When Too Much Email Content Hurts Performance</p><p>22:13 – PDP &amp; Homepage CRO Mistakes</p><p><br></p><p>Work with Pilothouse: <a href="https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast" target="_blank" rel="noopener noreferer">⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast⁠</a></p><p>Subscribe on YouTube: ⁠<a href="https://www.youtube.com/@DTCPodcast" target="_blank" rel="noopener noreferer">https://www.youtube.com/@DTCPodcast</a></p><p>Subscribe to DTC: ⁠<a href="https://www.directtoconsumer.co/" target="_blank" rel="noopener noreferer">https://www.directtoco