Ep 99: Jordan's new favourite email program PLUS a mistake you can avoid

<p>Jordan has a new favourite email program, and it breaks a lot of the rules marketers usually follow.</p><p><br></p><p>In this episode of The World’s Best Email and Retention Podcast, Jordan breaks down Dôen’s email program, from its layered photo grids and behind-the-scenes creative to tiny copy, cursive fonts, and understated CTAs.</p><p><br></p><p>The program assumes its audience actually wants to spend time with the brand. That matters when your emails are competing inside a promotions tab packed with dozens of other brands.</p><p><br></p><p>Jordan also catches one mistake in Dôen’s otherwise excellent program: two different abandonment emails landing within four minutes of each other. He explains why overlapping cart, checkout, site abandonment, and third-party identification flows can cause this, plus the waterfall exclusions he uses to prevent it.</p><p><br></p><p>What you’ll learn:</p><ul><li>Why Dôen has become Jordan’s new favourite email program</li><li>How behind-the-scenes content helps pull customers deeper into a brand’s world</li><li>Why intentional creative can make subscribers actively look for your emails</li><li>How to use photo grids, GIFs, location shoots, and community content</li><li>The abandonment-flow mistake Jordan found in his own inbox</li><li>How to structure exclusions across checkout, cart, site abandonment, and third-party triggers</li><li>Why winning an individual CRO test can still degrade the overall brand experience</li><li>How email design, copy, CTAs, and creative work together as one system</li></ul><p><br></p><p>00:00 – Why email + CRO are the fastest path to more ecommerce revenue</p><p>01:25 – Jordan’s new favourite email program: Dôen</p><p>04:15 – Why Dôen designs for an intentional reader</p><p>08:01 – The behind-the-scenes email that immediately got Jordan to open</p><p>09:00 – How to stand out in a completely stuffed Promotions tab</p><p>12:52 – Jordan finds a mistake</p><p>15:49 – The abandonment flow waterfall that prevents duplicate emails</p><p>17:17 – Why a “winning” CRO test can slowly degrade your brand</p><p><br></p><p>Work with Pilothouse: ⁠<a href="https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast" target="_blank" rel="noopener noreferer">https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast⁠</a></p><p>Subscribe on YouTube: <a href="https://www.youtube.com/@DTCPodcast" target="_blank" rel="noopener