Ep 106: Retargeting Done Right: Boost Revenue with Post-Purchase (Replay)

<p>From the archive: Jordan Gordon breaks down how to use the first purchase to encourage a second one.</p><p><br /></p><p>He walks through a post-purchase flow that starts with a relevant cross-sell, then introduces a broader offer that can also appear in paid ads and package inserts. The examples cover how to choose a product to feature, set an order minimum, and coordinate the offer across channels.</p><p><br /></p><p>The episode was recorded earlier in the show’s run. Some platform setup details have changed since then, so check your current tracking and audience setup before applying the tactics.</p><p><br /></p><p>In this episode:</p><p>• Specific cross-sell offers and broader order-value offers</p><p>• Why Jordan recommends introducing a different product category</p><p>• How email, paid ads, and package inserts can support the same offer</p><p>• What to consider when using a shared coupon code across channels</p><p><br /></p><p>00:00 Why the second purchase matters</p><p>02:24 Where email revenue comes from</p><p>07:09 Four ways to grow email revenue</p><p>11:31 Building a post-purchase flow</p><p>12:57 Specific vs. broad offers</p><p>16:27 Cross-selling into another product category</p><p>18:26 Adding an accessories offer</p><p>19:25 Setting a minimum-spend offer</p><p>21:51 Coupon codes across channels</p><p>22:20 Bringing paid ads into the campaign</p><p>24:19 Adding an offer to the package</p><p>26:18 Recap</p><p><br /></p><p>Work with Pilothouse: ⁠<a href="https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast" target="_blank" rel="ugc noopener noreferrer">https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast⁠</a></p><p>Subscribe on YouTube: ⁠<a href="https://www.youtube.com/@DTCPodcast" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@DTCPodcast</a></p><p>Subscribe to DTC: ⁠<a href="https://www.directtoconsumer.co/" target="_blank" rel="ugc noopener noreferrer">https://www.directtoconsumer.co/⁠</a></p><p>Listen to DTC Podcast: <a href="https://podcasters.spotify.com/pod/show/dtcpodcast" target="_blank" rel="ugc noopener noreferrer">⁠https://podcasters.spotify.com/pod/show/dtcpodcast</a></p>