Polymarket Wants to Girlboss Women Into Gambling

Prediction markets like Polymarket and Kalshi want more women to start betting, BUT they’re not necessarily calling it gambling. In part two, Bridget looks at how Love Island, influencers, reality TV, and the language of financial empowerment are being used to bring women into prediction markets, why regulators are fighting over whether these platforms are gambling at all, and what happens when practically anything becomes something you can bet on.

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