Episode 87 - Turn Consulting hours into signature Workshops Ft. Silvia Coco

<p>What if your consulting expertise became a repeatable workshop?</p><p><br></p><p>In this episode, I&#39;m joined by Silvia Coco, brand and business strategist known as La Creativa. She works with micropreneurs helping them gain clarity and make grounded business decisions.</p><p><br></p><p>At the heart of her work is a Brand Audit workshop journey that helps clients explore their business from multiple angles: their positioning, audience, competitors, offers, and customer journey. Instead of relying only on traditional consulting conversations, Silvia facilitates these explorations through a structured Miro board where insights, ideas, and decisions become visible.</p><p><br></p><p>Together we explore how turning your expertise into repeatable workshop frameworks can make your work more tangible, collaborative, and impactful for clients.</p><p><br></p><p>⚡️ Key Takeaways</p><p>✔ Why workshops can make consulting work more tangible and collaborative for clients</p><p>✔ How Silvia transformed strategy interviews into a facilitated Brand Audit workshop</p><p>✔ Why branding is much more than logos and colors - it starts with values, positioning, and audience</p><p>✔ Why visual thinking tools like Miro help surface insights and decisions faster</p><p>✔ How repeatable workshop frameworks strengthen your consulting methodology</p><p><br></p><p>🎥 Chapters</p><p>00:00 Introduction</p><p>02:00 Silvia&#39;s Journey Into Brand Strategy</p><p>04:30 Branding Beyond Logos and Colors</p><p>07:10 From Strategy Interviews to Workshops</p><p>10:15 Inside Silvia&#39;s Signature Brand Audit Workshop</p><p>14:40 Designing a Strategy Board in Miro</p><p>18:00 Making Consulting Tangible for Clients</p><p>21:30 The Workshop as a &quot;Gym&quot; for Business Thinking</p><p>25:00 Creating Repeatable Workshop Frameworks</p><p>28:40 Navigating Multiple Audiences as a Consultant</p><p>32:00 Final Reflections</p><p><br></p><p>*****************************</p><p><strong>Want to turn your consulting expertise into a signature workshop?</strong></p><p><br></p><p>In my 1:1 Signature Workshop Sprint, we work together across 3 focused sessions to design the workshop that structures your methodology and strengthens your offer.</p><p>Book a call to explore it here:</p><p>https://cal.com/laworkshoppeuse/15min</p><p>***********************</p><p><br></p><p>👤 Guest - Silvia Coco | Brand &amp; Business Strategist, La Creativa</p><p>Website: https://www.lacreativa.ch/</p><p>LinkedIn: https://ww