The Coach Comeback: How a Heritage House Hacked the Gen Z Algorithm

<p>While competitors are struggling in the &quot;retail doldrums,&quot; Coach is posting record-breaking engagement. </p><p><br></p><p>In this episode, we deconstruct the Coach comeback. From the &quot;Tabby&quot; bag frenzy to the FOMO business model around &quot;Coachtopia&quot; circularity initiative, we break down the exact brand strategy used to hack the TikTok algorithm and win back cool-girl status.</p><p><br></p><p>Stop chasing trends and start building an ecosystem.</p><p><br></p><p>--</p><p>Support this podcast by leaving a 5 star rating and review!</p><p><br></p><p>Join us over on <a href="https://thoughtfulthreads.substack.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> for newsletter access</p><p><br></p><p>Join us over on <a href="https://youtube.com/@thoughtfulthreadspod?si=lphQ4XAPk9Go8JdC">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>Join us over on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.tiktok.com/@itsthoughtfulthreads">⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠</a>and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.instagram.com/itsthoughtfulthreads/">⁠⁠⁠⁠Insta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> (@itsthoughtfulthreads)</p><p><br></p><p>Support this small creative platform with a cup of coffee <a href="https://www.paypal.com/donate/?hosted_button_id=WF783EEXMLK6J">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>Say hi! hithoughtfulthreads@gmail.com &lt;3</p><p><br></p><p><br></p>