Tom Ford 2.0? An Ex-Buyer’s Post-Mortem on the New Gucci

<p>In 2025, Gucci’s wholesale revenue plummeted by <strong>34%</strong>. This isn&#39;t just a &quot;bad season&quot;—it’s a vote of no confidence from the entire industry. </p><p><br></p><p>Enter: Demna as Creative Director and the reprisal of Tom Ford Gucci. Everyone is obsessed with the Tom Ford Gucci era, and Demna knows it. But is serving up &quot;Internet Discourse&quot; on a platter enough to save a sinking ship?</p><p><br></p><p>This week, we’re looking past the Kate Moss runway cameo to the brutal math of the Kering Group. Why did they let Alessandro Michele walk away? Was appointing Demna a strategic masterstroke or a sign of terminal desperation? As a former merchant and buyer, I’m breaking down why &quot;Internet Mania&quot; is a dangerous bet when 41% of a conglomerate’s revenue is on the line.</p><p><br></p><p>--</p><p>Support this podcast by leaving a 5 star rating and review!</p><p><br></p><p>Join us over on <a href="https://thoughtfulthreads.substack.com/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> for newsletter access</p><p><br></p><p>Join us over on <a href="https://youtube.com/@thoughtfulthreadspod?si=lphQ4XAPk9Go8JdC">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>Join us over on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.tiktok.com/@itsthoughtfulthreads">⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠</a>and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠<a href="https://www.instagram.com/itsthoughtfulthreads/">⁠⁠Insta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> (@itsthoughtfulthreads)</p><p><br></p><p>Support this small creative platform with a cup of coffee <a href="https://www.paypal.com/donate/?hosted_button_id=WF783EEXMLK6J">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p><br></p><p>Say hi! hithoughtfulthreads@gmail.com &lt;3</p>