Control How You Think, How You're Seen & Who You Become | Dr Clinton Schultz

Dr Clinton Schultz speaks to thousands of people every week, and before every stage appearance he sits down and thanks his ancestors for the room he is standing in. He is a Gamilaraay psychologist who built Sobah, Australia's first non-alcoholic beer company, and on Threads of Success he tells Bruno Falcone what entrepreneur burnout costs a founder.

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Clinton grew up with nothing and fought for everything he has. He was couch surfing at 15, out of home at 16, and he abused drugs and alcohol for fifteen years so he would not have to process the abuse he grew up with. He went to university anyway, even if he was the student who would rather fail than speak in front of the class. He now presents to thousands of people every week and does not think twice.

In 2014 his young son asked him to stop drinking, and he stopped. His grandfather had taught him to brew, so he made the drink he could not buy anywhere and called it Sobah. It launched in December 2017 as Australia's first non-alcoholic craft beer, reached about 900 stores by 2022, and took a million dollars from more than 500 everyday investors in nine days. In 2023 he opened Australia's first non-alcoholic brewery, on Kombumerri country. He was never counting the wealth it brought him. He was counting on the change it made, and by that count he calls it one of the most successful social enterprises this country has seen.

My side of it. I came to Australia from Italy and I felt like a second class citizen. Then I started dressing the way I know how, and the way people spoke to me changed. Before I walk onto a stage I tell myself three things. Nobody out there wants me to fail. The racing heart is my body getting me ready. And if the clothes fit me, there is nothing left to adjust out there. I do not sell suits. I dress people and I give them their voice.

I told Clinton that if I want to speak to the wolves, I have to look like a wolf. He said to me something completely unexpected: clothing gives you the experience of feeling held, and we have chased that feeling since we were infants, so tailored clothing gives you that feeling on purpose. Then he took my line further. You are more likely to be accepted by the wolves if you reflect the wolves.

In this episode, you'll learn

Why productivity comes through self-care, not the hours you put in.

The unspoken toxicity of entrepreneurship that drives founders down.

Why tailored clothing makes you feel held, a feeling we chase from infancy.

The only things any of us control: what we think, say and do.

Three things Bruno tells himself before he walks onto a stage.