From Washing Cars to a $2 Billion Empire: Troy Duhon's Playbook

Scaling your dealership to $2 billion could mean giving some of it away. In this episode of Three Key Insights, Sanjiv Yajnik talks with Premier Automotive founder Troy Duhon to explore how turning general managers into partial owners can scale a single store into a multi-billion dollar dealership network. Sanjiv and Tony also discuss the strategy behind subprime Premier Plan, the birth of the Capital One Diamond Program during the 2008 Recession, and how dealerships should leverage AI and sh...