Lutz Finger | From SEO to GEO: How AI is Changing How Car Buyers Find You

Sanjiv and Lutz discuss how authenticity, thinking creatively and the tulips outside your dealership plant the right seeds to grow your SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) performance. Lutz Finger is an AI and data science leader with over 20 years of experience building real-world products at Google, LinkedIn and Snap. He currently teaches at Cornell University, focusing on how AI can improve decision-making and the customer experience. Hosted by the Pre...