S1 EP21 Stop Saying "I'm a Physio" — Say This Instead to Attract More Clients

I'd love to hear from you 'text the show' In this episode, Katie digs into the second foundation of the Flywheel Method: the who. She explains why, at the point someone sees your marketing, they don’t yet see you as the expert, they don’t trust you, and they don’t believe you… so if you lead with what you do (physio, Pilates, massage), you’ll blend in with everyone else. Katie introduces the idea of perception vs reality: what your ideal client thinksthey need to solve their problem versus wh...