#862 The Two-Week Startup

Brian O'Connor spent three years building a 40,000-person Twitter following, launched product after product into that audience, and made almost nothing. The turning point came when he stopped looking for clever ideas and started running a boring business where product market fit already exists.

He wrote down everyone he knew, sent texts, and sold $20K of recruiting services off a single Google Doc in two weeks.

Today he runs TalentHQ, a recruiting agency placing Latin American project managers into US businesses — built nomadically with a co-founder, now operating with a team of two plus AI.

In this conversation: why reach and revenue have almost nothing to do with each other, how he turned a podcast into his primary acquisition channel, and what it actually looks like to build a service business from scratch in 2026.

Guest: Brian O’Connor, Founder of Talent HQ

Sponsor: wayfront.com/tmba

Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba.

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