Sydney Sullivan | Leadership Lessons Every Med Spa Owner Needs to Hear

If your practice can't run without you, what have you really built? Audrey Neff sits down with Sydney Sullivan, founder of Muse Med Spa in Austin, Texas, to explore how to move from being the person who does everything to the leader who empowers others to succeed.

With more than 23 years in medical aesthetics, Sydney shares hard-earned lessons on hiring, retaining great people, promoting from within, and letting go of control without compromising standards. Together, they unpack the difference between helping and micromanaging, how to build a team that makes confident decisions in your absence, and why these leadership choices matter to the long-term value of your business.

Sydney also opens up about nearly selling her practice to private equity, the changes that made her reconsider, and why she ultimately walked away. For med spa owners thinking about growth, more freedom, or a future exit, this conversation offers an honest look at what it takes to protect what you've built while preparing for what comes next.