The Discovery Call: 5 Things You MUST Know Before Booking the Consultation

Your discovery call should do a lot more than establish whether you and a potential client “click.” By the end of that call, you should know whether there’s actually a viable project worth pursuing. Are they a DIY client who really wants your advice so they can manage the project themselves — or are they a potential full-service client who wants someone to take control? What’s the real scope? What are they prepared to invest? And does that investment realistically cover both the project and y...