311 – Why Deals Aren’t Falling From the Sky in Your Marketplace

Don’t miss this massive ecosystem shift!

Subscribe to our Newsletter:

https://theultimatepartner.com/ebook-subscribe/

Check Out UPX:

https://theultimatepartner.com/experience/

Host Vince Menzione sits down with industry leaders Nicole Dziedzic, Erwin Visser, and Mira Ayad to uncover the critical transformations happening across the technology ecosystem and marketplace. The panel explores the impact of Reseller Enabled Offers (REO), the changing role of distribution into aggregation, and the immense opportunities surrounding agentic AI. They also dive into why MSPs need to ruthlessly simplify their technology stacks to make room for business value selling, and how data tools like ASPX are changing the game for proactive channel strategies.

https://youtu.be/4Ox507-0l_8

Key Takeaways

The marketplace has completely transformed software procurement and is now rapidly expanding into the SMB sector.

Reseller Enabled Offers (REO) allow partners to own private offers on behalf of ISVs while maintaining their trusted advisor status.

Ingram has introduced the MCP server to help partners automate and pull necessary distribution data seamlessly.

The next few years represent a “golden age” for MSPs if they can successfully adopt, build, and operationalize AI agents.