
← UltraTalent GTM Insights9 dec 2025 · 29 min
E48: Why $1–5M ARR Is the Most Dangerous (and Fun)
E48: Why $1–5M ARR Is the Most Dangerous (and Fun)
Ever feel like you're doing everything “right” at a startup, but still can’t scale past the $5M mark? Or wonder how some leaders seem built for chaos while others burn out? Kanika Pandey has done it again and again. She’s built multiple go-to-market engines across early-stage startups, weathered the chaos of founder-led sales, and learned the hard way how to scale from $0 to $5M ARR. But her story goes beyond sales. After a stroke, a failed startup, and the loss of her biggest pillar of str...