How to Build a Series That Doesn't Run Out of Ideas

<p>Abby's editor didn't want to approve her pitch. It was a story about a giant industrial food grinder at JFK airport called the Muffin Monster — the machine that destroys the fruit and meat travelers try to bring into the country. She pushed for it anyway. It's now close to 30 million views, and it became the first episode of Big Business, the Business Insider series she created and hosts.</p><p><br /></p><p>In this episode of Unknown to Known, Abby Narishkin joins Jamie Maglietta to break down how a series actually gets built — from the pitch nobody wanted, to naming it so it doesn't run out of runway, to what she does on every single video from research to voiceover to SEO.</p><p><br /></p><p>If you've been sitting in front of a blank page trying to figure out what to post, her answer is blunt: the page is blank because you don't have enough information yet.</p><p><br /></p><p>IN THIS EPISODE:</p><p>- The rejected pitch that became a 30-million-view video</p><p>- Why the name of your series decides how long it can live</p><p>- "The page is blank because you haven't done the research" — how to actually start</p><p>- Script before you shoot, or shoot before you script? When to use each</p><p>- Everything a video journalist does on one story — and where the hats get worn</p><p>- Why you still need a niche in a world where everyone produces and edits</p><p>- What "producer" means in TV vs. digital, and why the confusion matters</p><p>- Making the jump from behind the camera to in front of it</p><p>- Journalists, content creators, and the gray area between them</p><p>- Why she deliberately listens to people she disagrees with — and how to burst your own algorithm</p><p><br /></p><p>FIND Abby Narishkin</p><p>Big Business on Business Insider's YouTube → https://www.youtube.com/playlist?list=PLmur3Z0Afau5t4kKbwmCsrXUiyUoZBQ5m</p><p>Instagram → https://www.instagram.com/abbynarshk/?hl=en</p><p>Business Insider → https://www.businessinsider.com/author/abby-narishkin </p><p><br /></p><p>WORK WITH JAMIE</p><p>The Visibility Program → oncamready.comThe Known Collective → joinknowncollective.comFree equipment list → oncamready.com/podcast-offer</p><p><br /></p><p>Riverside.fm Link: Riverside.fm (affiliate) → https://riverside.sjv.io/09VWrEDiscount Code: OCR15</p><p><br /></p><p>Unknown to Known is an (ON CAM) Ready presentation hosted by Jamie Maglietta — highlighting experts on the journey from unknown to known. New episodes every [DAY]. Subscribe so you don't miss