How Health Professionals Can Actually Win on Social Media

<p>More than one in five social-media users says online content has influenced a health-related decision. Yet 77.7 percent believes the health information encountered on social media is false or misleading.That does not mean researchers determined that nearly 80 percent of the content was false. It reveals a major credibility gap: people distrust online health information, but it may still influence their behavior.In this episode of Think Like a Producer, TV news veteran and media-readiness strategist Jamie Maglietta breaks down how qualified experts can use this headline to create responsible, timely content that builds authority.You will discover potential angles for:* Doctors and other medical professionals* Therapists and mental-health experts* Dietitians and wellness professionals* Behavioral researchers* Media-literacy and misinformation expertsIf qualified professionals avoid social media, misinformation does not disappear. It faces less informed competition.Use the news. Find your angle. Produce your authority.If you create content inspired by this episode, tag Jamie Maglietta and @get_oncamready. Tag an expert who should be part of this conversation, and subscribe to @oncamready for more news-driven visibility strategies.SOURCES:JAMA: Use of Social Media for Health Information Among US Adultshttps://jamanetwork.com/journals/jama/fullarticle/2850812?guestAccessKey=1cba3ba2-3afb-4761-8832-95c44e107519JAMA on LinkedIn: Study findings and survey statisticshttps://www.linkedin.com/posts/jamanetwork_use-of-social-media-for-health-information-activity-7488216813219188738-6lYbJAMA Network Open: Social Media Posts About Medical Tests With Potential for Overdiagnosishttps://jamanetwork.com/journals/jamanetworkopen/fullarticle/2830758 ⁨@CBSNews⁩  Teens Turning to Social Media for Mental-Health Advicehttps://www.cbsnews.com/video/teens-turning-to-social-media-for-mental-health-advice-are-self-diagnosing/</p>