What Every Founder Needs To Know About Money - Sammie Ellard King - | Backed by Funding Circle

Sammie Ellard-King cleared £24k of debt in his twenties, then built one of the UK's biggest money education brands. He launched Up The Gains in 2021 and has racked up more than 500 million views, 510,000+ social followers and 750,000+ podcast downloads. He was named Best Money Content Creator at the 2024 British Bank Awards. In June 2026 he launched Gains App, a free personal finance app combining budgeting, cashback and AI money support, to a waiting list of over 15,000 people.

Backed by Funding Circle.

Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk

Sammie joins hosts Jack Frimston and Zac Thompson at Ideas Fest to explain how he went from £24k in debt to building a money brand millions trust, why he walked away from a six-figure job to go all in on content, and how he turned an audience into a business.

Along the way: [three or four specifics pulled from the episode].

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Connect with Sammie Ellard-King:

Gains App: https://gainsapp.com

Up The Gains: https://upthegains.co.uk

Instagram: https://www.instagram.com/upthegainsmoney

LinkedIn: https://www.linkedin.com/in/sammieellardking