Sales Advice That Actually Works with Matt Elwell | Backed by Funding Circle

Matt Elwell is the co-founder and director of Elite Closing Academy and one of the UK's most in-demand sales trainers. He's the bestselling author of Open With A Close and Cold To Sold, and used the same methods to help grow two family businesses to over £17 million in revenue. Now he teaches founders, business owners and experts how to sell without feeling like a salesperson.

Backed by Funding Circle.

Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk

Matt joins hosts Jack Frimston and Zac Thompson at Ideas Fest to explain why brilliant founders struggle to sell, what it actually means to open with a close, and how to turn a sales call into something that feels like a service.

Along the way: [three or four specifics pulled from the episode].

CHAPTERS

Chapters

00:00:00 Welcome to the Show: Meet Matt Elwell, Sales Expert and Business Owner

00:00:48 The Cash Flow Reality Check: Get Serious About Getting Paid

00:01:50 The Borrowing Money Philosophy: De-Risk with a Clear Vision

00:02:42 Day One of Your Business: Find One Customer and Get Them a Result

00:05:08 The Best Business Advice: Take More Responsibility for the Reward You Want