How to Win Business Awards with the Award Queen, Donna O'Toole | Backed by Funding Circle

Donna O'Toole spent years inside the awards industry watching great businesses miss out on recognition. So she built a company to fix it. The founder of August Recognition, part of Daniel Priestley's Dent Global group, has helped hundreds of businesses from start-ups to FTSE 100s win the awards that matter, including The King's Awards for Enterprise. She is a national and international awards judge, one of the world's Top 25 Customer Experience Influencers and the bestselling author of WIN!, the ultimate guide to winning awards.

Backed by Funding Circle.

Funding Circle is business finance that backs you. Business loans, a flexible line of credit and a cashback business card for UK businesses, with a decision in as little as an hour. If you are looking for funding to take the next step, check them out here: https://www.fundingcircle.com/uk

Donna joins hosts Jack Frimston and Zac Thompson at Ideas Fest to break down how founders can use awards to raise their profile, build trust and grow their business.

CHAPTERS

Chapters

00:00:00 Welcome to the Show: Meet Donna O'Toole, the Award Queen Who Helps Businesses Get Recognition

00:00:28 The Cash Flow Reality Check: Forecast Three Months Ahead and Treat It Like Your Bible

00:00:53 The Borrowing Money Philosophy: Don't Be Scared, It's a Growth Driver

00:01:19 Day One of Your Business: Productize Your Idea and Build a Sustainable Ecosystem

00:01:54 The Best Business Advice: Put Your Personal Brand Front and Center

00:02:27 Ignore the Shiny Objects: Niche Down and Stay Focused on What You're Great At