A marmite advert made him richer than selling his company with Founder of Yo! Sushi

<p>Watch full episode here: https://www.youtube.com/watch?v=-itMEAbNqDo</p><p><br></p><p>Nobody walked into Simon Woodroffe&#39;s restaurant on opening night. Two weeks later there was a queue down the block that lasted five years and it started with an idea nobody in Britain had ever heard of.</p><p><br></p><p>Simon Woodroffe OBE is the founder of Yo Sushi and Yotel, and one of the original Dragons on Dragon&#39;s Den. Before any of that, he lit Rod Stewart&#39;s stage show, worked in the rock-and-roll production world alongside acts like Ozzy Osbourne, sold television rights for Live Aid-era concert broadcasts, and spent time in prison in his late teens for dealing drugs. </p><p><br></p><p>At 45, with half a million pounds and a government-backed bank loan, he built Yo Sushi, Britain&#39;s first conveyor belt sushi restaurant, and turned it into a business with over 100 restaurants and a presence in 600 supermarkets worldwide. He later sold his majority stake to Primary Capital, but says he made more money from a single royalty clause than from either exit.</p><p><br></p><p>Buy Simon’s book Yo! Man here: </p><p>https://yo.co.uk/yo-man/</p><p><br></p><p>Follow Simon:</p><p>https://www.instagram.com/yosimonwoodroffe/?hl=en</p><p><br></p><p>Follow Olly: </p><p>https://www.instagram.com/olly.303/</p><p>https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&amp;sender_device=pc</p><p>https://www.linkedin.com/in/olly-fawcett-668566177/</p><p>Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35</p>