Jason Carlisle-Kitz on Cash Converters' fintech transformation

Second-hand retail is becoming more digital in South Africa, and Cash Converters is using technology to turn that shift into a major growth opportunity.

Jason Carlisle-Kitz, Group Chief Executive Officer of Cash Converters Southern Africa, explains how the company is modernising its 32-year-old business while preserving the trust built through its physical store network.

He discusses the growth of pre-owned retail, why affordability and sustainability are changing consumer behaviour, and how e-commerce is expanding every franchise’s reach nationwide. Carlisle-Kitz also explains the technology used to test second-hand electronics, analyse customer and pricing data, and support lending decisions.

The conversation explores Cash Converters’ growing use of AI, its franchise expansion strategy, and why Carlisle-Kitz increasingly sees the company as a fintech operating within the second-hand economy.

0:00 Intro

5:38 The future of Cash Converters

6:51 Why second-hand retail is growing

10:08 Unlocking value from unused tech

13:28 Growing the franchise network

16:26 Cash Converters' technology stack

25:33 The e-commerce opportunity

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