85. What to hand off to AI and what to keep human with Kinsey Soderberg

<p><span style="color: rgb(0, 0, 0); background-color: transparent;">If you've been sitting on the fence about AI because you're worried it'll make your brand feel less like you, this episode is going to be a game changer.</span></p><p><br></p><p><span style="color: rgb(0, 0, 0); background-color: transparent;">Today I'm joined by Kinsey Soderberg, co-founder of </span><a href="https://heraiclub.co/?ref=994ECC" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);"><strong>Her AI Club™</strong></a><span style="background-color: transparent; color: rgb(0, 0, 0);">, to answer a question by fractional CMO Madelyn Victoria in episode 27. Kinsey and I explore what to automate, what to protect, and how AI can make your customer experience feel more personalised than ever.</span></p><p><br></p><p>And if you're listening live, make sure you <a href="https://candocontent--heraiera.thrivecart.com/her-ai-era-summit-2026/" rel="noopener noreferrer" target="_blank"><strong>grab your free ticket to the Her AI Era Summit from 12-16 October 2026</strong></a>.</p><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">What we cover:</strong></p><ul><li><span style="background-color: transparent;">Kinsey's honest journey from AI sceptic to saving 15 hours a week (and what changed her mind)</span></li><li><span style="background-color: transparent;">Why vibe coding is more accessible than you think and how Her AI Club members are using it to build tools for their clients</span></li><li><span style="background-color: transparent;">The three-zone framework: full manual, full automation, and the collaborative middle ground where most of us should actually live</span></li><li><span style="background-color: transparent;">What Kinsey never hands off to AI, and why her Instagram stories remain stubbornly human</span></li><li><span style="background-color: transparent;">How to build foundational AI skills before you even think about automation or agentic AI</span></li><li><span style="background-color: transparent;">Why the Her AI Era Summit is back for year two (and how to grab your free ticket)</span></li></ul><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">Connect with Kinsey:</strong></p><p>Check out her signature programs: <a href="https://heraiclub.co/?ref=994ECC" rel="noopener noreferrer" target="_blank"><strong>Her AI Club™</strong></a> and <a href="https://authenticai.co/ai-brand-bl