86. A powerful social media rethink with Xanthe Appleyard

<p><span style="background-color: transparent; color: rgb(0, 0, 0);">If you've ever found yourself posting on Instagram, hearing crickets, questioning your entire social media strategy and then disappearing for the next few weeks, this episode is for you.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">I'm joined by Xanthe Appelyard, the creative mind behind Oh Sierra and a leisure-first online leadership strategist who's built a thriving online community while intentionally making room for life beyond her business.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">We're exploring something I've personally struggled with for years: how do you create content that genuinely connects with people without social media becoming another exhausting obligation?</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Xanthe shares her refreshingly intentional approach to social media, including why every piece of content should have one clear engagement goal, how she uses audience reactions to guide what she creates next, and why chasing trends isn't necessarily the best way to build a recognisable online presence.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">We also go behind the scenes of her surprisingly simple content creation routines, how she captures everyday moments without documenting every second of her life, and why real community is about so much more than the number of followers on your Instagram account.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Curious about the video messaging tool Xanthe and I explore: </span><a href="https://www.bonjoro.com/partners/nadinenethery?ref=nadinenethery2" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Get 15% off the life of your Bonjoro play with my affiliate link!</a></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">What we cover:</strong></p><ul><li><span style="background-color: transparent;">Why posting more isn't necessarily the answer to better social media engagement</span></li><li><span style="background-color: transparent;">How to build a positive feedback loop between your content and your community</span></li><li><span style="background-color: transparent;">Why every social media post should have one clear engageme