Why Did We Trade Hard Truth for a TED Talk? Jacob Coyne on the Commercialization of Christianity and the Wilderness Where God Actually Builds You.

Jacob Coyne joins me this week with the credibility of someone who has lived on both sides of that gap. He built a platform of more than a million followers and a suicide prevention movement that has reached a generation, and then received a warning that reordered his life: you cannot build a house on a rocket ship. We talk about the commercialization of Christianity and the strange market for spiritual performance, about how discernment is formed in slow and hidden places rather than loud ones, and about the sobering warning Jesus gives in Matthew 7—that a person can do impressive things in His name and still hear, "I never knew you." This is not a conversation about someone else's hypocrisy. It is about yours and mine.

Guest Bio

Jacob Coyne is a preacher, content creator, and the founder of Stay Here, a faith-based suicide prevention movement that has trained and equipped a generation, reaching people through a social media following of more than 1.4 million. He is the author of the new book The Secret Life of Christians: How to Live Authentically, Especially When No One Is Watching, which grew out of his own reckoning with platform, performance, and the cost of building a name. He lives with his wife, Mariah, and their daughters in East Tennessee, where much of this conversation about the hidden life was hard-won.

Show Partner

SafeSleeve designs a phone case that blocks up to 99% of harmful EMF radiation—so I'm not carrying that kind of exposure next to my body all day. It's sleek, durable, and most importantly, lab-tested by third parties. The results aren't hidden—they're published right on their site. And that matters because many so-called EMF blockers on the market either don't work or can't prove they do. We protect our hearts and minds—why wouldn't we protect our bodies too? Head to safesleevecases.com and use the code WINTODAY10 for 10% off your order.

Episode Links

Show Notes Buy my book "Healing What You Can't Erase" here! Invite me to speak at your church or event. Connect with me @WINTODAYChris on Instagram, Facebook, Twitter, and YouTube.