This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

<p><strong>Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?</strong></p><p>In this episode of <strong>Winning With Shopify</strong>, Nick breaks down the branding strategy behind Liquid Death and what ecommerce businesses can learn from a brand that turned something as ordinary as water into a product people recognise, talk about and want to be associated with.</p><p>From its unconventional name and packaging to its influencer strategy and approach to attention, Liquid Death has built a brand that looks and behaves very differently from traditional bottled water companies.</p><p><strong>You'll learn:</strong></p><ul><li>How Liquid Death reinvented the way water is marketed</li><li>Why their branding is so different from traditional water brands</li><li>How packaging became a marketing channel</li><li>Why attention can be more valuable than traditional product marketing</li><li>How Liquid Death approaches influencer marketing</li><li>The evidence behind the brand's success</li><li>How to work out whether your customers actually care about your brand</li><li>How to make a boring or commoditised product exciting</li><li>The biggest branding lesson Shopify and ecommerce businesses can take from Liquid Death</li></ul><p>The bigger question is one every ecommerce founder should be asking: <strong>when almost anyone can copy your product, what makes customers choose your brand?</strong></p><p><strong>Exclusive listener offers:</strong></p><p><strong></strong><a href="https://info.shipsalot.com/winning-with-shopify" rel="ugc noopener noreferrer" target="_blank">⁠<strong>Ships-A-Lot</strong>⁠</a> - Improve fulfilment costs and find hidden shipping margin leaks.</p><p><a href="https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp" rel="ugc noopener noreferrer" target="_blank">⁠<strong>Inventory Planner</strong>⁠</a> - Free seven-day inventory bootcamp.</p><p><a href="https://www.omnisend.com/wws/?irclickid=2-KyU8R2%3AxyZTB4R6QxdHUrmUkuSJC3kCxEKSM0&amp;irpartnerid=7499879&amp;irprogramid=21260&amp;irgwc=1&amp;afsrc=1" rel="ugc noopener noreferrer" target="_blank">⁠<strong>Omnisend</strong>⁠</a> - 30% off paid plans for three months with code <strong>WINNINGWITHOMNISEND</strong>.</p><p><a href="https://yoast.com/product/yoast-seo-shopify/" rel="ugc noopener noreferrer" target="_blank">⁠<strong>Yoast</strong>⁠</a> - 15% off Shopify and WordPress wit