Winnipeg’s Podcast Building Local Careers | Winnipeg News

Winnipeg’s Pederson Group is turning heads with their high-production podcast “Careers Under Construction,” where CEO Justis Pederson and creative director Cassie Bezan interview local business titans—from engineering to ice cream—with a studio worth $70K. Beyond brand-building, it’s a platform for Winnipeg’s entrepreneurial heartbeat, proving that consistency beats hype. Already pulling in six-figure revenue, the show taps into Canada’s booming podcast audience—without chasing viral fame, they’re betting on long-term loyalty, one episode at a time.

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